UI/UX & SEO Audit for VGoa Taxi Website
- VGoa Taxi Website had poor conversions and low Google visibility due to weak UX and SEO structure.
- We conducted a detailed UI/UX and SEO audit to identify design flaws, usability issues, and ranking gaps.
- Delivered a clear roadmap to enhance user experience, improve search visibility, and boost bookings.
About the Client
VGoa Taxi is a Goa-based online taxi booking platform that helps travelers and locals easily book safe, reliable, and affordable rides — from airport transfers to sightseeing trips — all through their website.
The Challenge
Despite having essential booking features, the website struggled to convert visitors and rank on Google due to outdated design, confusing navigation, and SEO issues.
Our Goal
To uncover what was blocking conversions and visibility through a complete UI/UX and SEO audit — and provide a clear, actionable roadmap for better user experience and higher search performance.
- Phase-1
UX Audit (User Experience & Design)
They needed to establish authority in the competitive West Bengal eye care market and generate qualified patient inquiries through digital channels.
- Phase-1
UX Audit (User Experience & Design)
They needed to establish authority in the competitive West Bengal eye care market and generate qualified patient inquiries through digital channels.
- Key UX Findings:
Navigation & Header
- Overcrowded Navbar: Contains too many elements (logo, contact info, tagline, menu, CTA) in one bar — makes it look cluttered.
- Excessive Height: Takes up too much screen space and pushes main content below the fold.
- Weak Visual Hierarchy: No clear distinction between main navigation and secondary info.
- CTA Visibility: “Book Now” button could be more visually distinct and consistent across pages.
Booking Form (Homepage & Book Now Page)
- Form Too Long: Overwhelming at first sight; discourages quick engagement.
- No Field Grouping: Personal info, pickup/drop details, and timing fields are all mixed.
- Weak Visual Hierarchy: Important fields don’t stand out; everything looks equally weighted.
- CTA Visibility: “Book Now” button could be more visually distinct and consistent across pages.
Services & Packages
- Static Design: Service and package cards lack hover, animation, or CTA buttons
- Outdated Visuals: Flat and old-fashioned design style; doesn’t reflect brand value.
- No Differentiation: All cards look identical — no hierarchy or “featured” card.
Why Choose Us Section
- Monotonous Layout: Repetitive icon-text blocks create visual fatigue.
- Outdated Design Style: Lack of modern visuals, illustrations, or animation.
- No Brand Emphasis: Fails to communicate trust factors like safety, pricing, or reliability clearly.
About Us Page
- Too Text-Heavy: Minimal visuals or design elements to support storytelling.
- No CTA Buttons: Doesn’t lead users to the next step (e.g., “Book a Ride”).
- No Trust Elements: Missing stats, testimonials, or team visuals to build credibility
Vehicles Page
- Plain Card Design: No hover effects, animations, or visual appeal.
- Missing Key Info: Doesn’t show capacity, luggage, or pricing details clearly.
- No “Book This Vehicle” CTA: Reduces conversion opportunities.
- No Filtering Option: Users can’t sort vehicles by type or features.
Contact Page
- Basic Layout: Looks empty and lacks strong visual direction.
- Poor Field Spacing: Form elements feel cramped.
- No Map or Location Visuals: Users can’t easily identify service area
- Weak CTA Button: Not visually striking enough to encourage form submission.
Blog Page
- Cluttered Navigation: Overcrowded top menu and poor grouping.
- Outdated Content: Makes the site feel inactive.
- Inconsistent Formatting: Posts vary in spacing, text, and image alignment.
- No Visual Preview or CTA: Posts lack thumbnails or “Read More” buttons.
- Phase-2
SEO Audit (Ranking, Speed & Visibility)
We analyzed the site on five SEO pillars - Technical SEO, Page Speed, On-page Optimization, Content Quality, and Local SEO.
Technical SEO Issue & Fix
Issue:
The website was using the wrong schema type (Article Schema), which caused Google to misclassify its service pages.
Fix:
- Schema Update: Replace the existing Article Schema with the Service or TouristTrip Schema.
- Search Clarity: This helps Google clearly understand that the website represents a taxi service business, improving visibility in relevant searches.
Page Speed Issue & Fix
Issue:
Page speed was also a major problem. The site took 9.9 seconds to load, mainly due to heavy images, lack of caching, and no lazy loading. Such slow loading leads to user drop-offs even before the page is fully visible.
Fix:
- Image Compression: Compress large images and enable caching to reduce load time.
- Lazy Loading: Use lazy loading for below-the-fold images to speed up initial page rendering.
- Font Optimization: Optimize fonts to prevent text-loading delays and improve visual stability.
On-Page Issue & Improvements
Issue:
In on-page SEO, we found duplicate H2 headings, missing meta keywords, and generic alt tags. Additionally, the website did not have landing pages targeting search intent keywords like “Goa Airport to Calangute Taxi Price.”
Fix:
- Meta Optimization: Add optimized meta descriptions and unique headings for each page.
- Keyword Content: Include keyword-focused content that targets relevant search intent.
- Location Pages: Create dedicated landing pages for key routes and areas (e.g - Airport ⇄ Calangute, North Goa Tours, etc.).
Content Quality Issue & Fix
Issue:
The website had thin and low-value content on important service and route pages. Most pages contained too few words and didn’t provide enough detail for users or search engines to understand the offerings, which affected rankings and engagement.
Fix:
- Content Expansion: Add detailed, keyword-rich descriptions to all service and route pages to improve topic relevance.
- Search Intent Focus: Create new content around high-intent keywords and user needs (e.g - airport transfers, sightseeing, local tours).
- Internal Linking: Connect related services and route pages to strengthen site structure and help users navigate more easily.
Local SEO Issue & Enhancements
Issue:
For Local SEO, the Google Business Profile was active but not ranking in the top 3 map results due to fewer citations and a lack of keyword-rich reviews.
Fix:
- Google Business Profile Optimization: Update and optimize all Google Business Profile fields with accurate details and keywords.
- Local Citations: Build listings on trusted local directories to improve map visibility.
- Review Strategy: Encourage customers to include taxi-related keywords in their reviews to boost local relevance.
Final Insights
UX Recommendations
- Simplify the booking process and show it after the key information
- Introduce modern card layouts with hover interactions
- Add trust signals (reviews, safety, verified drivers)
- Refresh design with better spacing, visuals, and stronger CTAs
SEO Recommendations
- Improve trust and user experience
- Fix SEO structure to rank for taxi-related keywords
- Boost page speed and reduce bounce rate
- Increase visibility in both Google Search & Google Maps
Conclusion
This case study proves how a strategic UI/UX + SEO audit can uncover critical gaps that stop a business from getting bookings. By combining design, usability, and SEO insights, our agency helped VGoa Taxi understand exactly what to improve and how to grow.
Complete UI/UX Review
(what stops users from taking action)
SEO + Performance Audit
(why Google isn’t ranking you)
Step-by-step action plan
(what to do to increase conversions)
- Connect with us
