Improving Healthcare Visibility and Efficiency with High-Value Marketing Strategy
Improving Healthcare Visibility and Efficiency with High-Value Marketing Strategy Type of Customer and Domain The customer is a leading healthcare provider based in Kolkata, specializing in providing world-class diagnostics and surgical solutions for opthalmology. They ranks among the top 10 eye hospitals in Kolkata, offering personalized care and cutting-edge ophthalmic technology. From regular check-ups to complex surgeries, their specialists ensure optimal treatment outcomes. Their team of expert doctors and surgeons bring years of experience in treating a wide range of eye conditions including cataract, retina issues, and pediatric ophthalmology. Problem Statement The client approached us with minimal digital presence, poor search visibility, and limited online patient engagement. They needed to establish authority in the competitive West Bengal eye care market and generate qualified patient inquiries through digital channels. Key problems included: Technical Infrastructure Problems – Fixing core web vitals and technical problems for SEO was a big challenge. Content Strategy Gaps – There was a major gap in educational content. Also they faced very little local sustainability in SEO. Social Media Underutilization – A big issue was not utilising social media platform specific strategy. Lead Generation Limitations – Another major issue was conversion rate optimisation and lead generation. Partnership with Sisyphus Sisyphus partnered with the client to implement a comprehensive Analytical Solution tailored to the healthcare industry. The solution aimed to leverage their online presence, quality lead generation through detailed KPI and functional reports. The core features of the solution included: Technical Foundation OptimizationSisyphus conducted a comprehensive website audit, enhanced Core Web Vitals, implemented schema markup, optimized load speed, and ensured full mobile responsiveness for improved user experience. Targeted Content StrategySisyphus performed in-depth keyword research, mapped local search intent, developed a content calendar, and optimized on-page SEO elements—including meta tags, service pages, internal linking, and image alt text. Multi-Platform Social PresenceEstablished brand profiles across Facebook, Instagram, YouTube, and Google My Business, creating a framework to deliver educational, engagement-driven, and promotional content tailored to the medical audience. Performance-Driven Lead GenerationLaunched targeted Meta ad campaigns for key services, optimized lead forms and landing pages, applied continuous A/B testing, and coordinated campaign efforts for maximum conversion efficiency. Sisyphus successfully elevated the clinic’s online presence, enhanced patient engagement, and drove measurable increases in appointment inquiries—strengthening the clinic’s reputation and local market leadership. Return on Investment Through the implementation of Sisyphus’s Analytical Solution, the client achieved substantial financial gains: Significant Traffic Value Achieved 12,845 organic sessions and 350+ keyword rankings, generating ongoing organic visibility, while Core Web Vitals optimization reduced technical development costs. High-Value Lead Generation Generated 50+ campaign leads attracted 816 qualified social media visits, and delivered 310,797 content views, substantially improving patient acquisition and brand awareness. Operational Efficiency Gains Secured 96.42% organic traffic dependency, minimized future advertising expenses, established robust digital infrastructure, and created an extensive content library for continuous education and engagement. The client was able to achieve high return on investment through reduced operational costs and a flexible, scalable solution.
